Should A Aspiring Influencer Friend Cease Using People for Content?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on social platforms who pull off that aesthetic of casual, DIY content creation.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I know not everyone likes being on camera, but sometimes unplanned moments is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends support one another in small ways. My assumption was recording a short video now and then would be enjoyable for her. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn't imply everyone around her is content. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Jason Soto
Jason Soto

A writer and life coach passionate about storytelling and personal development, sharing insights from her journey across Europe.